Sally Beauty Launches New Mobile App

Sally Beauty said it has launched a new app for iOS and Android devices as a continuation of the brand’s digital transformation plan.

The app highlights Sally Beauty’s rewards program, enabling users to easily track their points and access reward certificates for quick redemption both through the app and in store. The app also incorporates many features of the recently redesigned Sally Beauty website, including special offers designed specifically for hair color and beauty needs. App users will now have the ability to shop on-the-go directly from the app with free shipping for orders of $25 or more, and pull up previous orders to restock on their favorite products.

“Sally Beauty is altering the way consumers shop for hair color and care by personalizing their Sally shopping experience and providing convenience right in the palm of their hands,” said Aaron Alt, president of Sally Beauty Supply. “Our new app uses innovation to educate and support our passionate consumer base to meet all of their beauty needs in real-time.”