Sally Beauty has appointed Kelly Mooney, the former chief experience officer of IBM iX North America, to its board of directors.
Mooney brings more than 20 years of experience in consulting services with an expertise in integrated marketing, digital experience, e-commerce, mobile and innovation.
“I am extremely pleased to welcome Kelly to the board,” said Bob McMaster, chairman of the board of directors, Sally Beauty. “She is an innovative leader who brings a wealth of experience, especially in marketing and technology for the retail space. Her strong digital and strategic background will enhance our board’s breadth of talent and experience. I am confident that Kelly will make a positive contribution as a member of our board as we continue our transformation towards long-term growth.”
Mooney joined IBM iX North America in 2017 and served as chief experience officer until 2018. Prior to this, Mooney held various executive roles for Resource/Ammirati, a digital marketing firm, including CEO, president, chief experience officer and director of intelligence. In 2016, Mooney and her partners sold Resource/Ammirati to IBM.