Sally Beauty Reinforces Marketing Leadership Team

Sally Beauty has reinforced its marketing team, appointing Frances Lukban, vp/content and media strategy, Mindy Torrey, vp/creative and Dorothy Jones, vp/category and field marketing.

“We’re delighted to integrate these proven marketing leaders into Sally Beauty Holdings as we forge ahead toward upcoming initiatives. I look forward to working with them to deliver significant success and growth through the rest of 2020 and beyond,” said Carolyne Guss, gvp/marketing.

Lukban will own the planning and development of omnichannel content, media strategy, social media and customer acquisition engagement. She joins the retailer with more than a decade of experience with Revlon, where she most recently served as vp/e-commerce and digital marketing.

Torrey will be responsible for bringing the brands to life creatively across all channels, through campaign development, digital experience, store design and creative production. Torrey comes to Sally Beauty with over 18 years of experience, and was most recently head of creative at Soma Intimates and TellTale, following roles at Lane Bryant, Land’s End and MayDay Design.

Jones will drive the overall category strategy, marketing calendar and operational execution for the company, focusing on growing owned brands, enhancing marketing operations execution, field marketing and store operations, as well as vendor strategy. Jones has 20 years of experience in brand strategy and marketing, shopper marketing, innovation, strategic alliances, promotions and celebrity engagement. Most recently, Jones was a principal consultant at Denneen & Company for ExxonMobil Corp.