Sally Beauty has launched a buy online, pick up in-store (BOPIS) program nationwide. BOPIS is the newest addition to Sally Beauty’s omnichannel shopping options, which include curbside pick-up, mobile app ordering and e-commerce ship-from-store capabilities.
“It’s more important than ever for retailers like Sally Beauty to build a strong omnichannel presence,” said John Goss, president, Sally Beauty. “BOPIS is one of the ways Sally Beauty is working to connect customers’ in-store and online experiences, by offering ways to shop that are comparable to big-box retailers, with the added benefit of accessibility.”
In addition to BOPIS, Sally Beauty continues to solve the need for digital shopping experiences in a unique way through mobile app ordering and ColorView technology. ColorView allows customers to virtually try numerous products before they purchase. It can be found in select stores or on the Sally Beauty mobile app.
To deliver on education, the retailer recently launched DIY University by Sally Beauty as part of its ongoing digital transformation. The education initiative further supports the at-home DIYer with real-life, practical tools to inspire, educate and elevate hair color, hair care and nail routines.