Sally Beauty To Sponsor Lifetime’s ‘Project Runway’

Sally Beauty Supply has announced that it will be the official hair and nail sponsor for season 14 of Lifetime’s Emmy-nominated television show, “Project Runway.”

According to the company, the on-set Sally Beauty Studio will feature products which are exclusively available at Sally Beauty stores. Each week, Gregory Patterson, lead hair stylist for Project Runway, will use those products to create a variety of hair and nail styles to complete the model’s looks for every runway challenge.

Products featured on the show include brands sold exclusively at Sally Beauty including Hot Shot Tools hair care appliances as well as ION, Beyond the Zone and Silk Elements.

Additionally, Sally Beauty will be providing the winner of Project Runway with a one-year supply of products and the opportunity to consult with Sally Beauty to create a limited edition “FingerPaints” nail color collection.

“We are investing in upgrading our brand and store experience with a focus on our beautiful finds and beautiful prices backed by our ‘love it or return it’ guarantee,” said Chris Brickman, president and CEO of Sally Beauty Holdings. “And we have beauty advisors in every store who can help our customers find the best product for every hair and nail need. Project Runway is the perfect stage for us to showcase our salon-quality products and expertise.”

Project Runway, season 14, will premiere on Thursday, August 6, at 9 p.m. ET/PT on Lifetime.