With roots long planted in the small electrics segment, Salton is moving forward with its plan to reintroduce the brand to the U.S. housewares market by offering an assortment of mid- to higher-end products.
From the mid 1980s through the early 2000s, Salton was a dominant player in the world of housewares, offering an array of high-profile items within the small electrics segment. Among them were the Sandwich Maker that debuted via infomercial in the early 1990s and the George Foreman grill in the late 90s.
Today, as Salton seeks a return to the shelves of American retailers, it will again focus on the small electrics segment. An example of the company’s strategy is seen with its Harley Pasternak blender. Tapping into the ongoing healthy beverage movement, Salton is working with the well-known fitness guru and New York Times best-selling author to market the blender, which is priced at $249 and offers performance and features comparable to blenders priced much higher, according to the company.
Beyond the blender, which will serve as a high-profile item for Salton, the company’s current assortment includes more than 70 products across the small electrics spectrum.
For more on Salton, see HomeWorld’s December 15, 2014, issue. This issue also includes the Year In Review, a category by category look at the past year in housewares.