Salton Spotlights Swan Nordic Collection

Salton is spotlighting simplicity and style as well as functionality and fun in its new kitchen and specialty appliances debuting this season, in particular with the new Swan Nordic collection.

“One of the biggest trends in the market is simplicity— how do we make life easier, reduce the work and solve problems for the consumer,” said Jason Hutton, vp/sales and marketing, Salton. “Functionality in general, and especially multi-functionality, are really important in terms of making things easier for the consumer; we see a strong trend towards all-in-one products.”

Salton is highlighting a new collection of kitchen appliances from the Swan Nordic Collection, which includes microwaves, kettles, toasters, bread bins, storage canisters, mug trees and paper towel holders in three colors: cotton white, slate gray and pine green.

“Our thinking is that a product can do a great job but also have a strong design element that will resonate with consumers,” Hutton said. “The collection hits upon all of the key product features but also looks fantastic and allows the consumer to achieve a cohesive, complete design statement on their kitchen countertop. It is a nice way to update your kitchen without spending a ridiculous amount of money.”

The Swan Nordic Collection takes its inspiration from Scandinavian design, featuring sharp, minimal lines accented by soft touch matte finishes, combined with natural wood-effect detailing for a cool, understated look.