Sam’s Club Taking New Approach To Holiday Savings

Sam’s Club said it is introducing a new approach to its holiday savings events and will have a bigger focus on newness and exclusive products this year.

The membership warehouse also plans to hire 2,000 supply chain workers to support the increased demand it expects. The permanent, full-time associates are being hired for its supply chain operations in both its fulfillment centers and distribution centers, including the retailer’s new, high-tech fulfillment center in Perris, CA, which opened last month.

Sam’s Club is enhancing its member shopping experience by adding more days of deals, introducing more newness, more often in clubs and online, and planning unexpected moments that delight shoppers throughout the season.

“We take our cues directly from our members, and they’re telling us they’re ready for and excited about holiday shopping this year,” said Megan Crozier, chief merchandising officer, Sam’s Club. “Our merchants are making this holiday extra special for our members across categories – from food and holiday décor to one-of-a-kind gifts – with more high-quality items at amazing members-only values, and special experiences they can’t find anywhere else.”

This year, Sam’s Club will offer a brand new approach to holiday savings events, with events including:

  • Beginning October 4: October Savings Event
  • October 28 to November 29: November Instant Savings
  • November 7 to 15: November Savings Event; extended from one day to nine days
  • November 20 to 29: 10 Days of Thanks-Savings; extended from four days to 10 days
  • November 30: Cyber Monday Online-Only Savings Event
  • December 1 to 24: December Instant Savings
  • December 5 to 13: December Savings Event; extended from one day to nine days

Additionally, for the first time, the warehouse club will unveil all its November deals in a single savings book, mailed to members’ homes the week of October 21. The deals for the December events will also be shared with members in just one book that is mailed to members’ homes in late November.

Sam’s Club is featuring a curated selection of holiday items this season. The retailer’s treasure-hunt model will be on full display this holiday as new products are added in clubs and to with more frequency than past years, the company said.

This will also be the first holiday season that club associates will fulfill online orders. The program, called Ship from Club, will utilize more than 100 clubs across the country to pick online orders from club inventory and ship directly to members’ homes. Also new this year, members will be able to shop online and pick up at their club in all 597 locations. Launched earlier this year, curbside pickup is the latest contactless shopping offer from Sam’s Club.