Samsung has debuted a pop-up store concept in an effort to provide retailers with a platform to create an in-store solution that allows for data collection and analysis of shopper behavior, company officials said.
Launched at the National Retail Federation’s Big Show 2018, Samsung Connected Spaces gives retailers the ability to activate short-term physical retail opportunities to highlight seasonal trends or products launched. The pop-up shop also provides an Internet of Things (IoT) solution said to provide retailers with data and insight on key store factors— including customer traffic, dwell time and demographics (age & gender)— that can be measured for specific times and areas in a store.
According to Samsung, the ability to collect this data enables retailers to better understand the customer journey from entrance to purchase and use the information for pop-up store layout, product placement, staff scheduling and inventory management.
“Bringing digital best practices to in-store environments enables retailers to shed light on data darkness and create a model for smarter business decisions,”said Ian Son, senior VP, Mobile B2B division, Samsung.