HIGH POINT, NC— What was and what will be are mingling themes informing the Sauder Woodworking High Point showroom as the company celebrates 85 years in business while debuting five fresh collections in styles ranging from modern to farmhouse.
Founded in 1934 by Erie Sauder, the family-owned furniture manufacturing concern continues to operate in the same small town of Archbold, OH, even as it has extended a global sourcing reach. Among the corporate highlights it looks back upon, Sauder points out that it is credited with inventing and patenting the first ready-to-assemble table in 1953, establishing a more efficient way to sell and distribute furniture.
“Through the years— under the guiding principles of my grandfather— we’ve stayed true to who we are,” Kevin Sauder, Sauder president and CEO, stated. “We have been providing affordable furniture solutions, stylish designs and backing it with award-winning service for many decades.”
Although the anniversary is rewarding, Sauder continues to move forward.
“We are debuting more new collection groupings, additional fresh items in our established collections and more original finishes than ever before,” said Mike Lambright, Sauder senior director of marketing. “This is all part of Sauder’s strategy to expand the product line so customers have a greater selection of aesthetics, finishes and pricepoints to better match their personal style.”
The five new collections each have its unique style.
The Willow Place prototype collection has a clean and contemporary/transitional aesthetic that features tapered feet, soft chamfered edges, and a light maple finish developed to project an approachable and warm sensibility. Most items result from a lightweight panel construction. Sauder slated the 12-piece prototype collection, including furniture for the bedroom, home office and living room, for February 2020 availability with prices starting at $99.99.
“The natural tones and expressed woodgrain add visual interest to the collection and create a warm and approachable aesthetic,” said Rachel Whitaker, Sauder principal designer. “Its graceful styling couples with clean, straight-forward function to provide a visual breath of fresh air.”
The Garden Villa collection incorporates styling that crosses country, cottage and farmhouse boundaries with the kind of casual aesthetic that appeals to that broad group of consumers who like a simple, light home atmosphere. Louvered doors, rugged hardware and tiered moldings under the top surfaces blend with the neutral Orchard Oak finish to invest Garden Villa products with cross-category appeal. Garden Villa hits the market December 2019 and includes a TV stand, desk, storage organizer and two bookcases, tall and short, with prices beginning at $149.99.
With Linden Market, Sauder organized a curated collection of popular items picked from among proven winners across the product catalog into groupings that boast a bold, yet elegant look with black graphic accents accentuating the split oak finish. Available this month, the nine-piece Linden Market collection contains bedroom, living room, office and accent pieces including a dresser, chest, night stand, TV stands, storage credenzas and storage cabinet, with prices starting at $149.99.
Summit Station arrives dressed up on a new, light, neutral finish dubbed Laurel Oak and trendy hardware arrayed around open or closed architecture and over tapered feet, with the design notion being something familiar, yet fresh. Trendy, linear detailed hardware and long chamfered edges on door and drawer panels enhance a product group that mixes transitional and contemporary styling points. Sauder noted that the collection also incorporates modern function in a dresser, chest, armoire, wardrobe, nightstand and twin bed for the boudoir as well as two TV stands and two desks, with the workstations being a single pedestal desk and an L- shaped desk. Prices begin at $79.99.
Granite Trace, with its cedar finish, delivers a sunbaked aesthetic and a weathered farmhouse vibe accentuated by wrought hardware in iron black. Currently available, the 10-item collection adopted a curated selection of silhouettes from some of Sauder’s best-selling collections. The product lineup includes a desk, storage cabinet, console, decorative bookcases, accent tables and TV stands. Prices start at $109.99.
As for line extensions, Sauder is adding new charter oak finish bedroom pieces framed in dark metal to its North Avenue collection, as well as occasional, storage and office pieces, which will be released in charter oak and smoked oak finishes. The company is adding TV stands, desks, bookcases, occasional tables, a chest, an L-desk and a credenza.
The Coral Cape collection, first shown at the spring High Point Market, is taking its next step into the marketplace at the fall show, with new, tropics-inspired pieces offering open architecture silhouettes softened with rounded and swooped details, all enhanced by bamboo-inspired gold hardware that complements the Sindoori Mango finish.
Coral Cape additions, available in December 2019, range from a bookcase, L-desk and TV credenza to a lounge chair, bar cart and multiple occasional tables.