Schertle Name Weis Markets COO

Weis Markets has promoted Kurt Schertle to chief operating officer, the company announced. He had been the company’s executive vp.

Schertle will continue to oversee all aspects of the company’s marketing, merchandising and procurement, center store advertising, store operation and supply chain as well as the perishable and pharmacy departments.

Schertle joined Weis Markets in 2009 as vp/sales and merchandising.

“Kurt has taken on increasingly important roles at our company over the past five years,” said Jonathan Weis, president and CEO, Weis Markets. “During this period, he has helped develop and implement our go to market strategies, particularly in loyalty marketing while helping to drive improved store level performance and increased supply chain efficiencies. With this promotion, Kurt will take on a broader oversight role in these areas while remaining deeply involved in the day to day operation of our company.”