The Lava brand has found a new home, although one that’s already somewhat familiar. Schylling, a toy and gift designer, manufacturer and distributor, has acquired Lava’s brand assets from parent Lifespan Brands.
At the same time, Lifespan Brands has announced that, after seven-and-a-half years with the company, Clay Farnsworth, president and CEO, will retire this month. Farnsworth has had a long career in the home products sector including sales and executive stints with companies such as Health-O-Meter and Taylor.
The Lava deal covers lamps, party products and novelty lighting. Based in Elk Grove Village, IL, Lifespan Brands has manufactured Lava and held the trademark rights in the U.S., which include the name and the iconic lamp shape.
“Lava lamps are truly iconic,” said Paul Weingard, Schylling president. “For over 50 years, people of all ages have been enjoying the magic of Lava lamps. It’s one of the most recognized consumer shapes of all time. Our team at Schylling is very excited to continue the growth and innovation of this beloved brand.”
Schylling has been a Lava product distributor since 2009, Bill Vandeventer, the company’s CFO, noted. He added, “We have an outstanding history with Lava and appreciate the strength and appeal of this brand. This acquisition adds another strong brand to Schylling’s portfolio.”