The London Business School held its annual dinner and awards ceremony, The Real Innovation Awards, and Scrub Daddy received the Judge’s Choice for the Alexander Fleming Serendipity Award.
Scrub Daddy’s U.K. representatives accepted the award on behalf of president and CEO Aaron Krause.
The Alexander Fleming Serendipity Award celebrates success sparked by an accidental discovery. Scrub Daddy was initially made as a hand scrubbing tool for the auto industry but had no success. Five years after the failed product had been retired, Krause decided to use it on a whim to clean his garden furniture. This time, the cool air temperature sparked a change in the polymer foam’s texture. The discovery sparked a chain of events that in short led to a redesigned shape and newfound purpose in the kitchen, the company noted.
Founded in 2012, Scrub Daddy scrubbing products features a patented FlexTexture material. In warm water, its gets soft and in cold water it gets firm. The product is independently lab tested to be scratch free on over two dozen different household surfaces making it ideal for every cleanup chore, according to the company.