Sears Adds Video To Loyalty Program

Sears Holdings has added a new element to its Shop Your Way loyalty program: live streaming video services.

The company has established a strategic partnership with sports-first live streaming TV provider fuboTV. The partnership will enable sports-loving Shop Your Way members to access the video service, which includes more than 65 channels of sports, entertainment and news content. Shop Your Way members who subscribe to the Fubo Premier package will receive $20 Cashback Shop Your Way Points for the first month of paid subscription and $3 in Cashback points for every month during the first year of paid service.

The cost for Fubo Premier service is $19.99 for the introductory month and $44.99 per month afterwards.

“Cutting the cord on traditional TV has never been easier or more rewarding than with this Shop Your Way partnership,” said Robert Naedele, chief commercial officer, Shop Your Way. “Our newest partner fuboTV offers the channels our members love, plus movies and incredible sports content, We’re giving members 100% of their first month of paid service Cashback in Shop Your Way points after they sign up. This partnership offers members new flexibility and personalization to their entertainment options with the everyday value they’ve come to expect from Shop Your Way.”