Sears Debuts Flagship Connected Solutions Store

Sears is launching its Connected Solutions flagship store in San Bruno, CA, that is said by the retailer to simplify how consumers shop for connected home products.

Located in the Shops at Tanforan, the store features a living room, kitchen, nursery, workout room, garage and outdoor area to allow shoppers to experience the benefits of smart technology firsthand, Sears officials said Friday in a company press release.

Nationally, the retailer is expanding its Connected Solutions assortment to hundreds of stores, offering what officials said is one of the industry’s largest cross-category selections of smart technology products. Shoppers are also able to shop for smart products on the new Sears Connected Solutions site.

“Sears continues to be the authority in millions of American homes for products across all categories including appliances, fitness, auto, electronics and home,” said Ryan Ciovacco, president of consumer electronics and connected solutions, Sears Holdings.

“Online and in stores across the country, we’re leveraging our home services expertise, dedicated technology support and installation network to seamlessly meet the needs of our members, from considering what solutions can simplify their lives to setting them up at home,” he said.

Sears is focusing its Connected Solutions assortment on four categories, products of which will be carried in-store and online. The categories include: Simply Entertaining, Simply Fit, Simply Automated and Simply Secure.