Sears Launches Kenmore Stand Mixer

Sears under its Kenmore brand is debuting a new stand mixer that is being touted by the company as a “breakthrough design.”

The Kenmore Elite Ovation 5-quart unit features a patented “pour-in top” design that allows cooks to add ingredients directly into the mixing bowl without stopping the mixer.

The unit also features a 360-degree splash guard, 10 speeds driven by a 500-watt motor, a tilt and glide feature said to provide easy mobility on countertops, a lift handle for easy in-bowl access and a cookbook with 15 recipes. Accessories offered include an egg separator and grater, easy-pour funnel, wire whisk, dough hook and flat beater.

Priced at $449.99, the stand mixer is initially available at sears.com.

“Kitchen enthusiasts and home chefs who tested the Kenmore Ovation thought it was not only an incredibly functional appliance but also a beautiful addition to their kitchen,” said Leena Munjal, chief digital officer at Sears Holdings.