Sears Opens Appliance Store With Interactive Focus

To promote the major appliance category, Sears is becoming more interactive. The company is opening a new, 10,000 square foot major appliance store in Fort Collins, CO, featuring virtual kitchen vignette displays of home appliances.

The new store, which officially opens May 19, showcases a wide assortment of appliances, including top 10 brands of refrigerators, dishwashers, washers, dryers, ranges, wall ovens, and vacuums in a bright, spacious setting, Sears said. A “Kitchen Creator” amenity offers a 122-inch interactive digital display that visualizes how new appliances would appear in a full-scale kitchen. Through the use of a tablet, shoppers can select common kitchen layouts and appliances to customize their experience, choosing colors and finishes to customize their appliance choices. To broaden their shopping perspective, vignettes showcase the Kenmore Pro line, and other leading washers, dryers and hot water heaters.

Other features offered include Meet an Expert, a free service that helps consumers shop for home appliances by letting them schedule appointments with in-store experts on their own time, Sears noted.

“Sears is the only retailer that provides all 10 top appliances brands, including Kenmore, along with the nation’s largest fleet of expert technicians who make home ownership simpler,” said James Coyle, president of home appliances, Sears Holdings. “Buying a new appliance is a big decision for anyone. This new Sears Appliances store offers members the ability to design their dream kitchen with the support of expert associates who will help guide them to a solution best-suited to their needs.”