Sears Puts Wish Book On Facebook

Sears has installed its annual holiday Wish Book online, with cookware, tabletop, furniture and décor items represented among the goodies.
The online presence includes a spot on Sears’ Facebook page. A special Wish Book tab opens up to an assortment of products including furniture and décor offerings that range from a $24 Craftsman shop clock to a $329 mission futon sofa to a $499 pub table and stool set. The tabletop and cookware starts with a $4 Santa mug and proceeds to a $17 Botanical Christmas Sleigh centerpiece.
Holiday candles, snow globes and nutcrackers— as well as ornaments, lights, wreaths and trees— fill out the seasonal décor selection.
Sears is promoting the Facebook Wish Book presence with a sweepstakes that allows consumers to pick a present a day that they can win through December 1. Navigation through the Facebook Wish Book is a bit primitive and seems to require that visitors play the game to reach the shopping function. Still, the site is colorful and has social media connections that allow sharing with friends and relatives.