Sears To Hold ‘Midsummer Madness’ Sale

Sears is joining the mid-July online promotional fray with its “Midsummer Madness” sale, which the retailer is touting as its largest sale of the season on The promotion will run from July 14-16.

Among the sales over the three days will be 15% off small kitchen appliances, furniture, luggage, jewelry and watches. Other sales include 55% off select mechanics tools and an extra 25% off clothing and footwear purchases of $50 or more.

“Our customers will enjoy our best deals of the season on hundreds of our best products in all popular categories,” said Peter Lai, chief online officer for Sears and Kmart.

Sears’ “Midsummer Madness” sale will overlap Amazon Prime Day and Target’s Deal Days promotions that will both run exclusively online on July 15 and July 16. Amazon and Target are offering promotional deals on a host of products including housewares.