Select Brands Launches Star Wars Kitchen Electrics

Select Brands continues to expand its roster of licensed brands with the addition of the Star Wars franchise.

The kitchen electrics supplier just prior to the start of 2018 secured the rights to distribute Star Wars products in the United States. The company’s portfolio of licensed brands also includes Disney, Pixar and DC Comics. Previously, Select Brands held the distribution rights for the popular Sci-Fi property in Canada only.

“The Star Wars franchise give us an opportunity to reach a fan base that ties back to the original three movies and has new excitement with the new movies,” said Eric Endres, vp/marketing at Select Brands. “There is a great opportunity for us to develop products that will be attractive to fans of Star Wars.”

At the International Home + Housewares Show, Select Brands will showcase a host of Star Wars appliances including an R2-D2 popcorn maker and a personal blender featuring the likeness of Darth Vader.