Sell&Buy USA Debuts Made-In-America Marketplace

Sell&Buy USA is launching an online platform to give consumers a marketplace exclusively for American-made products.

Tech entrepreneurs Kiché Rubalcava and Mariam Bulin-Diarra founded the e-tailer as a socially conscious venture, the company noted, giving shoppers access to high quality yet affordable goods that are made in the United States. The assortment includes America-themed accessories, apparel, home items, wellness products and groceries. The company and its product lineup celebrate America’s multi-ethnic heritage, as exemplified by Native American, Hispanic, African, European-American, Asian, Oriental, and Amish products, all made in the USA. is integrated with Etsy and incorporates that site’s curated American-made products.

Over the next several months, the team plans to establish strategic partnerships with retailers, farmers, fashion designers and handcrafters. The startup also is evaluating the potential of partnerships with leading platforms such as Amazon, Wayfair and Hello Fresh. In addition, the co-founders plan to work closely with governmental organizations and join efforts to revitalize American manufacturing, the company noted.