Sensio Boosts Bialetti Electrics Mix

Sensio’s branded assortment of small electrics continues to grow and the company will showcase several new additions to its Bialetti collection.

Offered at the International Home + Housewares Show, the Bialetti line currently features several electrics including a ceramic coated grill, ceramic coated skillet, ceramic coated rotating Belgian waffle maker and steam espresso maker.

The collection, which is available exclusively at Bed Bath & Beyond, is expanding this year with the addition of coffee percolators and espresso combinations, said Shae Hong, CEO of Sensio.

“This product line is a premium play and allows us to go after some mid-tier and higher end electrics brands currently on the market,” he said. “We started with ceramic coated cooking electrics given the success Bialetti had with its ceramic cookware.”

As seen on bedbathandbeyond.com, products in the assortment range in price from $39.99 to $49.99, with the steam espresso maker priced at $59.99.