Small electrics supplier Sensio Inc. has signed chef Jason Roberts as its new Bella Housewares brand ambassador. Roberts will work with the company for a period of one year from summer 2016 through summer 2017.
An advocate for healthy foods and leading an active lifestyle, Roberts is a chef, cyclist, philanthropist and author of Good Food–Fast!, which features easy-to-prepare recipes that are all gluten-free and nutritious. Roberts has been featured as a guest chef and culinary expert on top television shows, such as ABC’s “Good Morning America” and “Rachael Ray Show.” Roberts also launched Chefs Cycle in 2014 in partnership with Share Our Strength’s No Kid Hungry campaign as an annual peer-to-peer fundraising event, with the goal of ending childhood hunger.
“Jason is the ideal brand ambassador choice for Bella Housewares,” said Shae Hong, Sensio Inc. CEO. “He stands for fresh, authentic cooking and healthy living and truly embodies the ethos of the Bella Housewares brand. We are very excited to have him on board.”
Roberts will support Bella Housewares in its mission to bring consumers affordable appliances that allow for healthier cooking options. The new slate of appliances will encompass the cooking, beverage, food prep, entertainment and toasting categories.
“I know for many, the healthy choice is not always the quickest or simplest, but Bella Housewares has continuously worked to make this choice a bit easier,” said Roberts. “I’m excited to help further this vision.”
Previously, Roberts worked with Bella Housewares to create an interactive culinary experience at the 2016 International Home + Housewares Show. Now as brand ambassador, Roberts will demonstrate appliance functionality in a variety of meal situations through tips, recipes and cooking demos.