Sensio Targets Mid-Tier With Gordon Ramsay Everyday Line

 Sensio has debuted its second Gordon Ramsay-licensed kitchen electrics assortment, this lineup designed for the mid-tier consumer. 

The newly unveiled Gordon Ramsay Everyday line will be a mid-pricepoint assortment of core electrics priced to hit retails between $39 and $99. The line will include a broad range of electrics such as toasters, grills, a contact grill, blender, food processor, hand blender and a wide range of electric skillets. ” these are core electrics that encompass a lot of value-added features,” Shae Hong, president of Senio Inc., said. “they’re very updated looking, not your standard toaster.” 

Product designs include stainless steel as well as other value-enhancing design cues such as blue backlit LCD displays.

For the complete story, see the March 15 issue of HomeWorld
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