iMedia Brands, the parent company of ShopHQ, has secured retail distribution for select items in its Shaquille O’Neal branded kitchenware, cookware and grill products. Beginning in October 2020, select Shaq products will be available in over 2,000 Target and Sam’s Club stores nationwide.
“The successful launch of our television show, ‘Learning to Cook with Shaq’ on ShopHQ this year was driven by Shaq’s passion to offer the world innovative and affordable kitchen products,” said Tim Peterman, CEO of iMedia Brands. “We believe in the model that a successful television franchise can create compelling retail opportunities, and we are excited it is evolving this fast and at this scale.”
The kitchenware line’s retail rollout is part of iMedia’s partnership with Authentic Brands Group (ABG), Shaquille O’Neal and Tristar Products.
“I’m excited to bring my collection to even more families across the U.S,” said O’Neal. “Many people are spending more time at home than ever, so having access to quality cookware is essential.”