Shipt Updates Brand Identity

Shipt, a division of Target, has updated its look including the brand’s logo.

The operation provides delivery services to Target and other retailers, and Shipt stated in a blog post that it determined as last year ended to initiate a rebranding. The new logo represents a “bold departure from our beloved spaceship,” Shipt stated. The idea was to produce a bright, friendly point of identification that symbolizes the service and gives a nod to the classic green shopping bags Shipt uses for deliveries.

Shipt said it will also update the look of its website, email, app and even its employee regulation apparel over the next couple of months as part of the broader brand makeover.

Target acquired Shipt in 2017.