iMedia Brands has formed a partnership with Authentic Brands Group for Shaquille O’Neal and ShopHQ, its flagship nationally distributed television retailing network. The agreement includes a nationally televised live program, “In the Kitchen with Shaq,” as well as a product partnership for a collection of kitchenware, cookware, and grill products.
“In the Kitchen with Shaq” is set to broadcast a live, weekly one-hour program hosted by the legendary basketball Hall of Famer and will feature Shaq-approved kitchen and cookware essentials. “In the Kitchen with Shaq” films in Atlanta and is confirmed for 30 live broadcasts.
“I’m so excited to partner with ShopHQ on ‘In the Kitchen with Shaq,’” said O’Neal. “Nothing brings people together like food and my new collection features top-of-the-line kitchen necessities that anyone can use to prep, cook and serve their favorite recipes. I can’t wait to unveil it on ShopHQ.”
“We are thrilled to partner with Shaquille on the exciting launch of ‘In the Kitchen with Shaq,’” said Tim Peterman, CEO of iMedia Brands. “Shaquille’s business acumen has no bounds, and we know that his fanbase will be excited not only to see Shaq on their television screens but also in their kitchens.”
“In the Kitchen with Shaq” is slated to launch on ShopHQ in 2020.