iMedia Brands has debuted its live broadcast program, “Cooking with Shaq,” on ShopHQ. The program is part of the company’s partnership with Authentic Brands Group, Shaquille O’Neal and ShopHQ, and will also include a collection of kitchenware, cookware, and grill products.
“Cooking with Shaq” broadcast a live weekly two-hour program on March 4. The legendary basketball Hall of Famer made his debut in television retailing on ShopHQ and will feature Shaq-approved kitchen and cookware essentials. “Cooking with Shaq” films in Atlanta, GA, with special guest appearances, every Wednesday at 8:00 pm ET.
“I’m excited to partner with ShopHQ on ‘Cooking with Shaq,’” said O’Neal. “Nothing brings people together like food, great recipes, and innovative kitchen necessities. I can’t wait to unveil this exclusive brand on ShopHQ.”
“We are thrilled to partner with Shaquille and showcase products such as a 6-quart digital air fryer, 2-in-1 smokeless kitchen XL grill and griddle combo, knives and other great accessories,” said Tim Peterman, CEO of iMedia Brands. “This is the beginning of great collaboration and partnership.”