ShopNBC Expands Mobile E-Commerce Initiatives


ShopNBC is launching mobile e-commerce capabilities as well as version two of its ShopNBC iPhone application. Both initiatives will enable new and returning customers to shop and place orders directly from mobile devices.

The all-new ShopNBC mobile platform, developed in partnership with Usablenet, offers on-the-go access to from smart mobile phones and devices, including iPhone, iPod Touch, BlackBerry, Palm Pre, and Droid. ShopNBC customers can shop and order from the multichannel electronic retailer’s entire selection of more than 10,000 items, discover daily specials, search for products by keyword or item number, and check order and shipping status.

In concert with the new mobile e-commerce enhancements, ShopNBC is also announcing the launch of its version two iPhone application. In April 2009, ShopNBC became the first TV shopping retailer to release a shopping application for the iPhone and iPod touch. The new ShopNBC version, available as a free download from, offering a more comprehensive, user-friendly interface, which includes key features of and the ability to order directly from the iPhone and iPod Touch, the company said.