SiliconeZone Preps New Products, Teams With Consulting Group

SiliconeZone has developed new kitchenware and teamed with Highway 87, a sales and marketing consulting group, to strengthen sales operations in the U.S.

Michael Karyo, president of Highway 87, is an original co-founder of SiliconeZone.

SiliconeZone’s newest products include EZ Seal Lids, which feature a proprietary crystal-clear silicone film attached to a ridged high temperature nylon frame. This allows for a transparent window into a bowl or container, while providing sealing and elasticity. The lids come in a set of three and have a $19.99 suggested retail price.

The company’s new Choco Wafers are designed for making cake and baking decorations and are available in 15 designs. They have an $8.99 suggested retail price.

The new Stick Around Frames and Tablet feature a proprietary formula for a highly tacky silicone, allowing the products to stick to a variety of surfaces. They have a suggested retail price range of $6.99 to $12.99.

“SiliconeZone will always have a place in the line for classic items. Our focus is to develop an assortment of products that bridge the kitchenware and giftware categories. We look forward to working with Michael Karyo and Highway 87 as we expand our product line and broaden our distribution in the U.S.,” said Sonia Brenes Young, chief marketing officer, SiliconeZone.