Following Home Skinovation’s Silk’n Not Shaven promotion, which premiered on social media earlier this year, the company has now launched a new brand marketing campaign.
The campaign includes magazine, digital and social marketing in addition to a provocative television campaign, the company said. According to the company, the brand marketing campaign aims to engage consumers and create awareness for the Silk’n laser hair removal brand.
The Cosmopolitan magazine and digital campaign is a cross-channel campaign said to speak in a creatively fresh yet familiar voice to the Cosmo audience in the U.S. and Canada. According to the company, magazine creative mimics the Cosmopolitan cover style, and includes a product editorial page. The digital portion of the campaign includes media on Cosmopolitan.com as well as on the Snapchat Discover platform.
The campaign also includes cross-channel marketing with E! Online, such as custom product editorials, custom online product-focused videos, a Silk’n sponsored “E! Online” homepage widget, sponsored E! Online Style Collective Channel widget, Instagram, Twitter and other social media promotions.