Smeg has named Tony Lucio its first regional sales director for the Western U.S.
According to the company, Lucio has more than three decades of kitchen, bath and home industry expertise. Specifically, with regard to the appliance category, he has previously represented Maytag, Sub-Zero/Wolf and Viking.
“We’re especially excited have Tony join our boutique team, and know he will infuse the Western market with energy, optimistic strategic planning, and uncompromised executional support,” said Paul McCormack, Smeg’s national director for sales and marketing in North America. “We have incredible opportunities to seize, and we look forward to supporting Tony as he engages our partners, and matures further plans to develop the region.”