Target has tapped three social media fashionistas to develop dorm room looks it will promote online, each a different style set to attract more young consumers to its assortment.
In a blog post, Target identified Katherine Elizabeth, Jordan O’Brien and Tiffany Ma as its social media stylists, each assigned to create a home fashion look in a 220-square-foot box. Over the course of the back-to-college season, the three will post, snap and tweet room inspirations on their own and Target’s social media channels including campus must-haves, dorm DIYs and small-space living solutions. Consumers can find all products used at Target and Target.com.
In terms of individual styles, Target characterized Elizabeth’s look as an earthy and eclectic room, O’Brien’s as a cool and contemporary room and Ma’s as a bright and bold room.