SodaStream Appoints Hinsliff VP/Sales

SodaStream has appointed Richard Hinsliff as its new vp/sales for SodaStream USA.

Hinsliff brings a range of beverage experience to SodaStream including leadership roles at GURU Organic Energy Drink, Red Bull and Heineken.

In PepsiCo’s most recent earnings, the company said SodaStream delivered over 20% global net revenue growth in the first quarter of 2020 as both penetration and frequency continued to grow for the brand. SodaStream aims to continue this upward trajectory with Hinsliff at the helm of its U.S. sales division.

“Richard has an incredible background in the beverage industry, overseeing several key channels that can help to grow our brand, and we’re excited about the value he’ll bring to the company,” said Bryan Welsh, general manager of SodaStream USA. “Aside from his experience, Richard has earned many retailer recognition awards that speak to his credibility and the valuable partnerships he’s established. We’re happy to have him as a key part of the incredible team we are building.”