SodaStream is launching bubly drops, marking its first partnership for the sparkling water appliance brand in North America since joining PepsiCo. The new collaboration brings the bubly brand’s bright flavors and bold personality to the SodaStream platform, enabling consumers to create their ideal customized beverages at home.
Bubly drops will officially be available starting January 2021, but consumers can get an early release of the product beginning November 1 as part of a limited edition SodaStream sparkling water maker kit available at SodaStream.com and select online retailers. The bubly drops for SodaStream contain no calories or sweeteners and will launch in six flavors, including grapefruit, blackberry, lime, strawberry, mango and cherry.
“Bubly drops are the perfect extension to our flavor offerings, tapping into one of the most rapidly growing segments of the sparkling beverage market: unsweetened flavored sparkling water,” said Eyal Shohat, CEO of SodaStream. “The launch of bubly drops for SodaStream marks an exciting partnership between our two brands and reinforces our commitment to bringing consumers their preferred beverage choices that are better for them and better for the planet.”
Bubly drops for SodaStream were developed through a collaborative effort between the PepsiCo and SodaStream research and development teams, the company said.