In celebration of Pride Month, SodaStream has released its limited edition, collectible “Love is Love” bottles, portraying same-sex families. The bottles are promoted by an animated video.
The special edition SodaStream Love is Love set includes two “parent” 1-liter bottles and one “child” half-liter bottle imprinted with depictions of the family characters from the video. Each set is packed in a house-shaped box, which echoes the campaign message, “Home is where your love is.”
“SodaStream is proud to celebrate Pride month on a global scale,” said Daniel Birnbaum, CEO of SodaStream. “We are a company committed to forging and celebrating bonds across all nationalities, religions and sexual orientations. We hope this campaign will inspire communication and help us all join together to spread a message of love.”
The limited edition bottles are sold exclusively online for $24.99.