SodaStream Dives Into Olympics-Related Promotion

SodaStream is looking to make a splash with a new promotion tied to the upcoming Summer Olympics in Brazil that gives consumers a chance to win cash prizes and the company’s sparkling water makers.  

As part of the promotion, SodaStream has also started a petition on Change.org that asks the International Olympic Committee to add “The Bellyflop” and “The Cannonball” to the Rio 2016 diving lineup.

“Diving in the Summer Games is super hard. Some of those divers have been training for years. They use these really high diving boards, and yet they make as few bubbles as possible,” said Emma Froelich-Shea, vp/marketing for SodaStream USA. “At SodaStream, we try to put as many bubbles in the water as we can, and we make bubbles easy for everyone.”

Those who want to support The Cannonball and The Bellyflop may go to the SodaStream’s Change.org petition, where they can make their voices heard while they’re automatically entered to win one of five SodaStream Rio Bubble Bundles in a random drawing. The SodaStream Rio Bubble Bundle includes a SodaStream Source sparkling water maker and sparkling drink mixes in Orange Mango and Berry Mix flavors. The Rio Bubble Bundle has a retail value of $112.99.

SodaStream is also holding its own virtual team trials via social media. Contestants need only upload a photo or video of their best Cannonball and/or Bellyflop to the company’s Facebook page for a chance to win the gold medal prize of $2,016 for each category. SodaStream’s judges will choose one gold medalist in the Cannonball category and one in the Bellyflop category. Videos or photos must be posted before midnight Pacific on August 21, 2016, the last day of the 2016 Summer Games.