SodaStream Launches ‘Naturals’ Line

SodaStream has launched its SodaStream Naturals line, touted by the company as a variety of “better-for-you drink” mixes naturally flavored and lightly sweetened with real sugar.

SodaStream Naturals are available in six flavors: Kiwi-Pear, Apple-Peach, Passionfruit-Mango, Green Tea Lychee, Fresh Lemon and Cranberry-Raspberry. The Naturals line is available for purchase in bottles containing enough mix to make approximately 10 liters of flavored sparkling water. Consumers can purchase individual flavors at $7.99 (SRP) online at SodaStreamUSA.com or at retailers such as Bed, Bath & Beyond. Flavors in the line have 40 calories and no high-fructose corn syrup or artificial sweeteners.

“Consumers want to drink more water, but they don’t want to sacrifice taste,” said Daniel Birnbaum, CEO of SodaStream. “Many people don’t like the taste of plain water, whether flat or sparkling. These flavors answer the consumer demand for great taste, as well as for simple, natural ingredients— empowering consumers to make their water exciting, and to drink more of it.”