SodaStream has partnered with the Oceanic Society in an effort to urge consumers to reduce the amount of single-use plastic bottles they use on a daily basis.
As part of that effort, SodaStream unveiled its “Drowning Liberty” structure that consists of a 20-foot replica of the Statue of Liberty inside a steel cage packed with single-use plastic bottles. The structure was created to highlight the continuing rising rates of pollution caused by plastics, company officials said.
The display will be featured at New York City’s Flatiron Plaza from September 3 through 5.
As part of the campaign, SodaStream and Oceanic Society have created a sustainability pledge for individuals to sign as they commit to switching to a reusable bottle. The first 10,000 people to take the pledge will receive a complimentary Be The Change bottle. In addition, a percentage of sales on SodaStream.com during the event will be donated to Oceanic Society to support its work in driving action for ocean conservation.
“We are firm believers that people can have a tremendous global impact by making a single conscious change in their lives,” said Daniel Birnbaum, SodaStream’s CEO.