SodaStream has tapped fitness and nutrition expert Jillian Michaels to star in the company’s upcoming national infomercial.
The infomercial will spotlight the SodaStream Fizzi sparkling water maker and the brand’s new Fruit Drops natural flavor essence drink mixes. The SodaStream Fizzi starter package has a suggested retail price of $79.99. The package includes the Fizzi machine, a BPA-free 1-liter carbonating bottle and CO2 cylinder.
“Jillian is the perfect partner for us to help deliver our health and wellness message. She has a demonstrated power to drive life-changing transformations to better people’s lives,” said Matti Yahav, vp/global marketing for SodaStream International. “In this nationwide infomercial, we wanted to show how these life-changing transformations can also start with something as simple as drinking more water, something SodaStream has proven to help with.”
“SodaStream is a product I believe in, because I was able to cut out my own soda habit by switching to sparkling water. SodaStream provides one of the easiest ways for people to drink more water, and reduce their sugar intake from soda,” said Michaels.
The SodaStream infomercial is set to be released in November 2017.