Coinciding with Earth Day, SodaStream said it has set goals in their mission to reduce single-use plastic waste for the next five years.
Through expansion of the business, SodaStream plans to save the use of nearly 67 billion bottles by 2025, according to the company. To add to this commitment, by 2021, the company is switching all its flavors from plastic to metal bottles, which should avoid nearly another 200 million single-use plastic bottles over the next five years.
As a special tribute to Earth Day during the COVID-19 crisis, SodaStream released a video that states the importance of caring for the planet even in these complicated times and while a large part of people is in confinement. The video delivers a social and environmental message that, “We need to stay at home to overcome this, and once we do, let’s make sure we take better care of the planet— our home.”
As a nod to their commitment, SodaStream is donating to global non-profit WaterAid, which provides clean tap water for drinking and washing hands.
“While we are all going through something so challenging, my hope is that, once COVID-19 will be behind us, we will remember to take much better care of the planet we live in, all together as mankind,” said SodaStream CEO Eyal Shohat.
SodaStream is also investing in renewable energies; solar panels were placed this year on the roof of its main factory, already providing for 5% of the company’s energy needs and aiming to reach 20% by 2021. SodaStream also has plans to shift to natural gas and use the co-generation technology to run on clean energy, free from fossil oil.