SodaStream: Report Says Brand Tops In Sparkling Water

As SodaStream continues moving forward with its effort to reposition the company away from soda and toward sparkling water, the company on Monday said a recent survey found that it’s the world leader in total volume consumption of sparkling water.

The finding was discovered upon comparing a 2014 Research Report from Canadean (a leading market research provider to the beverage industry) that tracks global packaged sparkling water volume consumption with company data, the company said.

SodaStream users worldwide consumed more than 700 million liters of unflavored sparkling water, well ahead of the next largest brands: Singha (558 million liters), San Pellegrino (480 million liters), and Perrier (412 million liters), according to the report.

“We are thrilled that Canadean’s data validates SodaStream as the number one sparkling water brand in the world and that consumers are responding well to our commitment to providing delicious sparkling water at the touch of a button,” said Daniel Birnbaum, CEO of SodaStream. “But this is only a milestone on our path to changing the way consumers around the world hydrate by drinking more water and fewer high-calorie, processed beverages.”