For the first time since 2014, SodaStream will be back at the Super Bowl. The company has just released its advertising spot which takes viewers on a journey to find water on Mars.
SodaStream said it will use the biggest commercial stage of the year to show consumers the new way to make fresh, sparkling water in seconds at home. Developed by Goodby Silverstein & Partners, the 30-second spot will air after half time, immediately prior to the third quarter, and has been directed by the Academy Award nominated film director Bryan Buckley, a Super Bowl veteran with more than six dozen game commercials under his belt who just received an Oscar nomination for his live action short film ‘Saria.’
Scientist Bill Nye and Alyssa Carson, the youngest Astronaut training to be part of the first manned mission to Mars, are guest stars in the spot. Nye, the CEO of The Planetary Society, has been extremely vocal about his passion to help the environment, which makes him an ideal partner to share this message with SodaStream, the company said. Alyssa Carson is an 18-year-old astrobiology student with a pilot’s license and certification to go to space. She plans to be among the first crewed mission to Mars.
“SodaStream has been known for over a decade now for its disruptive communication approach and positive environmental impact. This is a great opportunity for us to reach a huge audience and remind Americans that SodaStream is, first and foremost, the future of sparkling water and the best way to stay hydrated and avoid single-use plastic waste by making drinking water more exciting,” said Eyal Shohat, SodaStream CEO. “We’re portraying a future we hope we don’t need with a touch of humor and a simple solution.”
SodaStream is doubling down on the planetary fun by calling upon residents of the aptly named town of Mars, Pennsylvania, on game day. Mars residents who tweet at SodaStream on February 2 will receive a free SodaStream so they can make fresh sparkling water.
“As a brand that likes to be positively disruptive, we felt that while most brands want to be the most talked about brand on Earth the day of the game, we want to be the most talked about brand on Mars,” said Shiri Hellmann, vp/marketing, SodaStream USA. “Plus, it’s a great opportunity to let new SodaStream users enjoy the benefits of making fresh sparking water at the touch of a button.”
Check out SodaStream’s new Super Bowl commercial here: