SodaStream ‘Shame’ Campaign Honored

SodaStream International’s “Shame Or Glory” advertising campaign recently won the European Effie marketing award in the Carpe Diem category. The Effies competition is said to attract thousands of entries from around the world.

The advertising campaign featured “Game of Thrones” stars Thor Bjornson (The Mountain) and Hannah Waddingham (Septa Unella) and encourages consumers to use fresh tap water instead of disposable plastic bottles. Created by Allenby Concept House, the ad campaign gained more than 100 million views and received media coverage in more than 50 countries.

“This award belongs to millions of consumers who have already joined the SodaStream revolution by saying ‘no’ to bottled water and ‘yes’ to making fresh sparkling water,” said Matti Yahav, SodaStream’s vp/global marketing.