SodaStream is tapping into one of the more popular television shows of the 1990s with the launch of its 90s inspired “Tori” sparkling water maker in a partnership with actress Tori Spelling.
The company is unveiling 90 limited edition, transparent and neon sparkling water makers, available at SodaStream.com/Tori for $90.
“We saw the ’90s style taking over and wanted to celebrate this cool decade but also remind people that not all trends should make a comeback, let’s leave single-use plastics waste in our past,” said Matti Yahav, CMO, SodaStream International.
Tori Spelling is best known for her role on the popular ’90s show “Beverly Hills, 90210” and is part of the show’s reboot that will air beginning August 7 on FOX. She will help market the product and also discuss the issue of reducing the use of single-use plastics.
“Some of my favorite memories, trends and inspiration come from the ’90s,” said Spelling “I’m thrilled to have partnered up with SodaStream to create this stylish 90’s inspired product with the higher purpose of raising awareness to the issue of single-use plastics waste.”