Soft-Tex Entering RTA Bedroom Furniture Segment

Soft-Tex International will debut a collection of ready-to-assemble bedroom furniture at the Las Vegas Market.

The company is entering the furniture category as an addition to its business in manufacturing mattresses, pillows, bed protectors, mattress toppers and ancillary textile items for the bedroom. The new bedroom collection will feature all-wood furniture construction of sustainable kiln-dried Brazilian pine. The line will include a full bedroom collection comprising dresser, mirror, chest of drawers, nightstands, headboard and platform bed frame products. Soft-Tex will offer three finishes: espresso, slate grey and parchment.

The company said it designed the collection to assemble easily in minutes, with pre-installed roller guides and an engineered hinge system.

Jeff Chilton, Soft-Tex CEO, said, “Based on the success of our product offering in the e-commerce mattress category, we felt that offering easy-to-assemble bedroom furniture items makes perfect sense. Additionally, the introduction offers furniture retailers the ideal cross-sell opportunity to build out the entire bedroom environment with a merchandised collection of mattresses, utility bedding and furniture.”

Soft-Tex will present its RTA bedroom furniture assortment in its permanent showroom located at C-1572 of the Las Vegas World Market Center.