Soft-Tex Plans Brand Introduction For Las Vegas Market

Among the initiatives Soft-Tex has planned for the Winter Las Vegas Market, slated for January 27 to 31, is the introduction of the new Sleep Addict luxury bedding brand.

The company noted that other planned show efforts is an emphasis on natural wellness benefits, aromatherapy, and items that promise related benefits.

The company also will discuss new investment in the Soft-Tex Vendor Direct Fulfillment drop ship program including enhanced warehouse space, product, personnel and technology.