Source Direct, an import/export trade show group in the U.S., will be expanding to New York by partnering with NY Now. The expansion will launch at the NY Now winter market, to be held February 5 to 8, 2017, at the Javits Convention Center.
Source Direct at NY Now will connect brands and product development executives in the home textile, accents, furnishings, home décor and gift products market seeking to purchase merchandise or find new overseas manufacturers or suppliers.
The new installation at NY Now will launch with 165 exhibitors featuring key sourcing regions such as Turkey, Latin America, South East Asia, India, China, Korea, Taiwan, Pakistan and more.
“Source Direct has tripled in size in the past three years and has generated a great deal of interest from manufacturers and retailers alike,” said Karalynn Sprouse, evp/merchandise, manufacturing and international sourcing for Emerald Expositions. “It shows us that U.S. buyers, importers and distributors value the ability to shop multiple countries in well laid out, comprehensive locations, and since many East Coast buyers don’t often get the chance to head west, we are taking the show to them.”
Source Direct at NY Now will serve as a meeting point for brands, wholesalers and retailers to connect with manufacturers to foster growth. The partnership model has been successful on the West Coast at other Emerald Expositions events, the company said.
“We know that a portion of the NY Now market has expressed an interest in having this type of resource available,” said Chris McCabe, evp/gift home and stationery, Emerald Expositions. “We’re always interested in providing unique value and we look forward seeing how well this meets our customers’, both buyers and exhibitors, needs.”