South Shore Updates Brand, Enhances E-Commerce Focus

South Shore Furniture has been engaged in a rebranding and at the Fall High Point Market showcased a new branding initiative to illustrate how the company has positioned itself as a specialist in e-commerce.

South Shore brought a range of new products to the market but also came prepared to discuss the two new distribution centers in Nashville, TN, and Salt Lake City, UT, that it opened just prior to the show.

However, South Shore also demonstrated how it is supporting customers in the broader sense, including product development, and showcased a storage cabinet specifically designed to organize sports equipment, a piece that includes a lower compartment with netting at the mouth for convenient storage of items such as soccer balls and hockey pucks.

South Shore launched two collections at the market that paced the evolution of a key home fashion category, mid-century modern. The Olly group, focused on home office but including products such as small cabinets that could be used anywhere in the home, comes in a brown walnut finish that enhances the look of old handcrafted wooden boards and legs, providing the task space a dignified but stylish retro-chic appearance at an affordable price.

The Morice group, developed for the bedroom, comes in a rustic oak and ebony finish that provides a two-tone presentation, which is getting more play. It also offers wooden legs but adds scaled-down hardware to provide a delicate enhancement, the company noted.