SoYoung, a Canadian lunch tote designer, has debuted the Petite Lunch Poche at NY Now.
The Petite Poche (Poche is the French word for pocket) is a more compact version of the original Lunch Poche, launched last year.
The Poches are made of washable paper or machine washable linen and are available in a range of modern prints. The materials are washable and include removable inserts for cleaning. They feature insulated interiors for packed lunches to stay hot or cold.
“Our newest product, the Petite Poche, is here to transform the way you eat lunch and your relationship with packed lunches,” said Catherine Choi, CEO and founder of SoYoung. “The simple act of packing a lunch gives you a sense of self-empowerment, which can spark a change in so many other areas of your life and lead to healthy eating transformation.”
The Petite Poche will carry a retail price of $33 and will be available in mid-September.